Privacy Policy – BrightTrust Aesthetics
Last Updated: [December, 2025]
BrightTrust Aesthetics (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website brighttrustaesthetics.com, contact us, or use our services.
If you do not agree with the terms of this Privacy Policy, please do not use the Site.
1. Information We Collect
We may collect personal information in the following ways:
1.1. Information You Provide to Us
When you:
- Submit appointment forms
- Contact us via phone or email
- Use our “Book Now” or “Contact Us” pages
- Subscribe to our newsletter
- Complete patient intake or medical history forms
You may provide:
- Full name
- Email address
- Phone number
- Mailing / billing address
- Date of birth
- Medical history and treatment information (HIPAA-protected)
- Payment information (processed via secure third-party providers)
1.2. Automatically Collected Information
When you visit the Site, we may automatically collect:
- IP address
- Browser type and version
- Pages visited
- Cookies and tracking technologies
- Device information
- Time spent on pages
1.3. Sensitive Medical Information
Some services may require you to provide health-related information.
All such information is handled in compliance with applicable privacy and medical confidentiality laws, including HIPAA where required.
2. How We Use Your Information
We may use your information to:
- Schedule and manage appointments
- Provide medical, dental, or aesthetic services
- Respond to inquiries
- Improve website functionality and user experience
- Process payments
- Send updates, promotions, and service reminders
- Comply with legal obligations
We never sell your personal information.
3. How We Share Your Information
We may share information with:
- Medical and administrative staff involved in your care
- Service providers such as hosting partners, email tools, payment processors
- Legal or regulatory authorities, when required
We do not share your information with marketers or unrelated third parties.
4. HIPAA Notice
Some of the information you provide may be considered Protected Health Information (PHI).
We follow administrative, technical, and physical safeguards to protect your PHI as required under the Health Insurance Portability and Accountability Act (HIPAA).
You have rights to:
- Access your medical records
- Request corrections
- Request limits on disclosures
- Receive a copy of this Privacy Policy
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website performance
- Understand user behavior
- Customize your experience
You can control cookies through your browser settings.
6. Data Security
We use industry-standard security measures to protect your data.
However, no online transmission is 100% secure, and we cannot guarantee absolute protection.
7. Data Retention
We keep your information only for as long as needed to:
- Provide services
- Comply with medical record retention laws
- Resolve disputes
- Meet regulatory requirements
8. Your Privacy Rights (California & Other States)
If you are a resident of California or other states with privacy laws, you may have the right to:
- Request access to your personal data
- Request deletion of your data
- Opt out of data sharing
- Receive a copy of collected information
You may submit privacy requests at:
📩 treatnow@birminghamemergencydental.com
📞 +1 (205) 973-8010
9. Children’s Privacy
Our services are not intended for individuals under 13.
We do not knowingly collect information from children without parental consent.
10. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the content or privacy practices of those sites.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will be posted on this page with a revised “Last Updated” date.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
📍 BrightTrust Aesthetics
4616 Montevallo Rd,
Irondale, AL 35210
United States
📞 +1 (205) 973-8010
📩 treatnow@birminghamemergencydental.com